A cross-functional event blending data-driven foresight strategy and storytelling embedded in experience design — crafted to help a boutique consultancy stand out in a saturated market.

Art direction with a performance marketing edge – crafted for an e-commerce jewellery brand that blended a rebellious visual identity and real business results.

Crafted persona-driven service rituals for Banyan Tree Veya's lobby and spa, retrofitting spatial design with the intention to create meaningful, adaptive guest arrival experiences globally.

A brand-driven website redesign translating Synthesis’s identity into a clear, engaging experience through co-creation and strategic design.

A selection of work brand identities for renowned brands.

Collaterals made for Happy House as part of Singapore Art Week 2022, an art show curated by Tulika Ahuja and Eileen Chan.