Building Vibrant Brand Identities from Within

Throughout my career, I’ve had the privilege of working in-house with some of the most vibrant and creative Brand & Marketing teams, including hospitality brands like TAO Group, the Lo & Behold Group and the Kilo Collective, or e-commerce brands like Ask & Embla and consultancies like Synthesis.

When you're part of the team, you're entrusted with the brand’s growth. Visual identity is more than just logos, colour palettes, or typography. Those are the foundations. True identity encompasses everything that follows. It’s about how you consistently show up in the world, demonstrating your relevance, time and again.