Hello! I'm Nicole, a Creative Lead based in Singapore with a decade of practise in crafting intentional, human-centered expriences for brands.
For the past decade, I’ve worked inside brand and marketing teams, turning strategy into lived experiences – from guest journeys and digital platforms to marketing campaigns.
In my practice, I believe that form follows function; that design should be intrinsic to its purpose. At the same time, there is an importance to beauty – it is an articulation in complexity, and invitation to be curious.
My experience in a nutshell…
I am currently a Creative Lead in the Brand & Marketing Team at Synthesis, a Creative Data Consultancy. Previously, I have worked with renowned hospitality groups like TAO Group Singapore, The Kilo Collective and The Lo & Behold Group, as well as design studios like Currency Design and Do Not Design and ecommerce brand Ask and Embla.
I have also taken the time to educate myself on User Research by attending courses at Hyper Island like the Human Centred Design course and the Data-Driven Decision Making course.
My ideal weekend...
Is active and outdoorsy: walking, biking, swimming, running… anything to keep moving and soak up the day. There would also a coffee or wine date wedged in there somewhere, plus a home-cooked meal with loved ones.